Rivervale

Branding
Background
Established in 2001, Rivervale are the UK's leading vehicle leasing company for personal and business customers. They specialise in new vehicle leasing for cars, vans and mini buses.

Their current brand was tired, dated and didn't resonate with their target audience. The goal with this rebrand was to make them stand out and reflect their standing within the current market.
Objectives
  • The brand should appear confident, but approachable to help  differentiate from the competition.
  • Exude a sense of professionalism and trust to reflect the brands mission of 'Making motoring manageable'.
  • Attract new customers through innovative and engaging strategies.
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